And the TV ad features young men skateboarding, reminiscent of the marketing themes used by energy drink makers.
The drink comes in the same 16-ounce cans as popular energy drinks made by Monster Beverage Corp., which also offers options with juice content. PepsiCo said it doesn't consider Kickstart to be an energy drink, noting that it still has far less caffeine than drinks like Monster and Red Bull and none of the mysterious ingredients that have raised concerns among lawmakers and consumer advocates.īut Kickstart, which comes in flavors such as "energizing orange citrus" and "energizing fruit punch," could nevertheless give the company a side-door into the fast-growing energy drink market without getting tangled in any of its controversies. Greg Hummel, the Director of Food Services, is in charge of the types of products served at HHS, and concerned students, parents, and community members can email him at. Parents and students should contact the school administration to remove the Kickstart vending machine from the HHS Cafeteria. So why is the HHS Cafeteria selling them? The amount of caffeine and sugar in Kickstart can create negative side effects during a student’s school day. “If you’re susceptible to the effects of caffeine, just small amounts - even one cup of coffee or tea - may prompt unwanted effects, such as restlessness and sleep problems,” said The Mayo Clinic. A Kickstart is only 8mg away from the Mayo Clinic’s suggested limit, and if a student has two Kickstarts a day, they are 84 mg above the amount. For children, the Mayo Clinic suggests a maximum of 100 mg a day for adolescents. The FDA says 400mg a day for adults can cause the previously stated side effects, but the exact amount varies from person to person. According to the Federal Food and Drug administration, there are many negative symptoms that can occur from too much caffeine intake including: insomnia, anxiety, fast heart rate, and nausea. Not only does the Kickstart have unhealthy ingredients, but a 16-ounce can of this “enhanced soft drink” has 92 mg of caffeine. This means having two cans of Kickstart everyday exceeds the recommended amount of sugar a person should intake.
In fact, high fructose corn syrup is the second ingredient listed, and one 16-ounce can has 20g of sugar.Īccording to the American Heart Association, the maximum amount of sugars added you should have daily is 25g for women and 38g for men. According to the nutritional facts from Pepsi who makes Kickstart, a single Kickstart contains many unhealthy sweeteners including high fructose corn syrup, and two zero-calorie artificial sweeteners: sucralose, and acesulfame potassium. This drink is seen as healthy because it is merely 80 calories, made with fruit juice, and has Vitamins B and C, but this energy drink is only 5% fruit juice and has a limited amount of vitamins. The Mountain Dew Kickstart is marketed as an “enhanced soft drink” for soda drinkers looking for an alternative boost of energy in the morning. This caffeinated beverage should not be sold at HHS due to the unhealthy ingredients and side effects of caffeine. At Hershey High School (HHS), Mountain Dew Kickstarts are sold in the cafeteria. These may be the same symptoms of a student catching the flu, but they are experiencing the side effects of consuming too much caffeine. Walking through the hallway, a student hands begin to jitter, head pounds, and their stomach turns in circles.
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